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Vision & Mission



To be the most admired company in the market place we served for its people and performance.

Our vision means we,

  • provide innovative solution;
  • are people and an organization with excellence capabilities and commitment;
  • deliver world class performance;
  • gain respect and admiration from all people and customers we served.




To provide producy and service RELIABILITY through the ASSURANCE of our employees’ competence; proactive RESPONSIVENESS to customers’ needs; and EMPATHY for customers’ situation so as to provide financial and human needs of our employees and shareholders, and meaningfully contribute to the needs of the community.

“Making it RARE” is our passion





Equipping Strategies

  • Invest in people to achieve our strategies
  • Leverage talent and technology to achieve and deliver high performance
  • Building capability in Marketing, Operations, R&D, Human Resource and Information Technology/System to deliver world class performance


Business Strategies

  • Horizontal growth concentration – to focus parts, services and products to related business by expanding further into current market and other geographic location.
  • Conglomerate diversification – to venture into other business opportunity to reduce business risk and increase stability.

Our values will lead us the way we conduct our business in a socially responsible and ethical manner. It is the rock of the foundation company is built upon.





We are honest and at all times acts in accordance with a high personal and professional code of ethics in all our dealing. We fully assume responsibility and hold accountability for our work and action.


We trust, respect and support each other, and we strive to earn the trust of our colleagues and clients.


We seek to resolve problems in innovative practical ways with exceptional solutions. We look at problem as a challenge that will give us the opportunity to develop new solution and greater opportunity.


High Performance
We are committed to excellence in everything we do, and we continue to strive for improvement.


Our work environment is diverse and constantly engaged with diversity of people, ideas, talents and experiences. We respect and learn from the cultures in which we work. We value and demonstrate respect for the uniqueness of individuals and the varied perspectives and talents they provide.


We actively bring and see things assigned to us to completion. We are able to work spontaneously and autonomously.